![]() Allowing you to discover the groups you’ve not heard of that can be important for your industry and have a vast number of followers.īy joining these groups you can learn more about the recent trends and innovations in your industry as well as find potential customers by making your business visible there. These tools bring up every social media post containing the mentioned words. They rely on the industry-related keywords you enter when creating your social listening projects. Social monitoring tools-these tools allow you to widen your keyword search and uncover more groups with similar interests. Meanwhile, social listening tools significantly facilitate these two activities for marketers. LinkedIn is a powerful source for marketers, used for brand development and social selling. One of the most reputable companies in the US Microsoft acquired LinkedIn in 2016.ģ0% of employees on LinkedIn are 14X more prone to sharing content posted by their employees than any other content.Ībout 90% of marketers stated that LinkedIn is an organic social media platform that they use for B2B content marketing.Ģ2% of LinkedIn US users visited the platform daily, 63% did the same weekly, and 87% of users stated that they check LinkedIn once a month in Q3 2022. LinkedIn owns 10 offices in different US cities, representing the largest market of professional job networking services in the US. Most LinkedIn users come from the US, totaling 190 million people. Over 58 MILLION companies have business pages on LinkedIn and over 65 million business decision-makers are registered on this social media platform. Why is LinkedIn the most trusted media platform in the US? Fast Facts ![]() Let’s take a look at how you can get the most out of LinkedIn, develop a top-class business image, and create engaging content with the help of social listening. ![]() But to go deeper and deeply connect with your audience through tailored LinkedIn content, you’ll need an effective social listening strategy in your kit. Of course, by utilising LinkedIn’s native analytics tools you can gain some useful insights, and this is a good start. The only question remains, how to do so effectively? The answer is to apply social listening techniques for LinkedIn. Building a powerful brand image on the social networking site can not only help you promote your business and sales but you can also advocate for yourself as an employer and expand your team with top talent. LinkedIn is a gold mine for B2B and B2C connections. If you’re just looking at LinkedIn as a platform to share your professional successes and look for a new job, you’re missing out. Dive into your LinkedIn company’s analytics.How to do social listening on LinkedIn right?.Why is LinkedIn the most trusted media platform in the US? Fast Facts.
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